Dating app Tinder, matches over a quarter of a million trans people since their latest update.
Tinder co-founder Sean Rad revealed the statistics during a panel presentation at SXSW, alongside GLAAD president Sarah Kate Ellis.
Rad said: ‘Tinder is about everyone and everyone deserves to meet someone special.’
Released in November last year, the update allows users to pick from almost 40 gender options.
Those options include Transgender Woman, Transgender Man, Transmasculine, Two-Spirit, Neutrois, Non-Binary and Other.
Since then, Tinder worked closely with GLAAD to become more trans inclusive.
This transparency displays gender identity clearly and avoids harassment later on, says Rad.
The update also hopes to provide the best possible matches for trans people, while keeping them safe.
He said: ‘We have a great algorithm that can help, but no algorithm can solve humans.
GLAAD trained internal Tinder employees on the importance of gender identity.
‘We were taken aback by how complex identity is,’ Rad said.
‘It’s a very complex area and, at the same time, Tinder is extremely simple.
‘We sent an important message, not only to our community but our internal employees as well.
‘It was very important we built a feature that works – and we are building a better product for transgender users.’
Rad reveals the total number of Tinder users is in the ‘high tens of millions’.
Tinder will continue to work with GLAAD on internal education, as well as insights for future LGBTI inclusive initiatives.
When launched last November, the All Types All Swipes campaign featured prominent people in the trans community.
Tinder hopes to continue to educate, enlighten and inform users about trans issues.